Emmi Salonen & Le Thi Dieu Hoa

Creative Director & Founder | UX/UI designer

Studio Emmi | Rakuten

Creative Ecosystem: A Holistic Approach to Cultivating Creativity and Balance

In this Creative Ecosystem workshop, Emmi Salonen and Le Thi Dieu Hoa will bring you on a journey to uncover processes, practices and rituals that help fuel your inspiration across all areas of life. We’ll do this through prompts, reflection, exercises and discussion within the group.

Work is often so focused on output that when people aren’t intentional about input as well, it can lead to burnout and a lack of creative energy. Inspired by the Finnish ecosystems Emmi grew up in, she saw the opportunity to help others reconnect with their creativity, purpose and excitement for their work. Ecosystems are all interconnected and interdependent, seamlessly flowing together. Similarly, creativity cannot happen in isolation. Emmi’s Creative Ecosystem model is based on balancing your creative output with nurturing input areas to sustain your creative wellbeing. “My intention is for this to be a nourishing and inspiring experience for you, and I hope you can take this as ‘time for you’.” – Emmi

About Emmi & Hoa

Everything Emmi does is underpinned by a simple but powerful idea: Positive Creativity. From the creative process to the final output, she believes design can bring people together, create sustainable choices and foster wellbeing.

She set up Studio Emmi in 2005 to partner with clients and creatives who want to make a positive contribution to society and planet. Emmi is a Graphic Designer, Creative Director and certified Happiness Facilitator. She regularly gives talks about Creative Ecosystem, a model she has created guiding creatives in their wellbeing and careers.

Born in Finland, Emmi studied graphic design in the UK at the University of Brighton. In 2001 she moved to northern Italy to work at Fabrica, Benetton Group’s prestigious communication research studio for young designers. She then worked at Karlssonwilker in New York, and Futerra sustainability agency as their UK Creative Director.

Hoa studied languages, so her journey started as a translator/interpreter. Later she discovered that not only does she love languages, but she also has a big interest in people and cultures, so slowly but rewardingly, her journey shifted to being a UX UI designer. Apart from design, she loves nature, coffee, books, and basketball.