Yuko Hayakawa

UI/UX Designer

Nissan Motor co.,ltd.

Understanding regional differences

With growing concerns about global warming, we are thinking about sustainability and become more conscious of nature and the environment. One of the most significant changes is the shift to EVs.
While EV’s are becoming more popular, a connected service is now a standard function that customers expect.
In order to provide better experience to customers through connected services, our team is constantly doing research overseas.
I would like to introduce the insights from that research and the importance of understanding regional differences.

About Yuko

Having worked as a UI/UX designer since 2012, Yuko has created apps for a large number of automobile manufacturing companies. She joined Nissan Motor in 2017, to pursue her interested in the future of cars and mobility.

Currently, she is working as a UI/UX designer for connected car apps. And now that the industry is at a turning point in mobility, Yuko strives to spread the concept of human-centered design throughout the company.